A Run Down of the Lion King’s Dynamic Pricing Structure at the Lyceum

Before the pandemic, one of the trickiest tickets to bag in London was for the Lion King. Running since 1999 to huge critical acclaim,entertaining millions, the mammoth musical has dominated the Lyceum ever since and has ticket prices to match.

Tickets go on public sale this Wednesday for the show’s reopening at the end of July, and with tickets already being on sale for ATG members since last week, for Disney mailing list subscribers since today, it’s best to be prepared If you’re going to race to buy tickets when they do go on general sale.

The good news is, there are plenty to seats to choose from and with tickets from £20 there’s prices available no matter your budget. However, due to dynamic pricing it can be hard working out when you can get the best deal.

Dynamic pricing means that those seeing the Lion King at the start of October, may not be paying the same price as the audience at the end of October.

While this is a logical move particularly to help mid week sales, it does make it harder to work out the best deal.

The good news is, I’ve been going through the seat plans to give an overall view on when is the best time to book for the best price! To do this I have compared the seating plans every Saturday from the start of the run in July all the way to the end of the booking period next July. I have included images of these at the end of the post.

It looks like lower pricing is in play for the first few months of the new run. The savings are huge in some cases! Here’s a run down of some of the biggest differences:

A front, mid block stalls ticket priced at £87.50 at the start of the run, creeps to £128.50 at the end of October, before rising again to a huge £173.50 at the start of December and stays at that price until the end of the current booking period.

This means if you were looking to book the most expensive ticket price band, you would be saying yourself 50% if you go late summer 2021 vs winter 2021

Also worth noting, at the end of October there are around 18 less tickets per show available in the lowest price band. From this time back row, mid section tickets move from the lowest price band to the second to lowest price band.

Further changes are made from the end of November when some stalls seats split into two different bands meaning that between the three different price structures between July and December, the amount of price bands goes from five to seven.

The general consensus however, is if you feel comfortable and safe, the sooner you book to see the Lion King the better the deal you will get!

*Pricing correct at the time of publication March 29th 2021

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